Personal diary, news + photo inspirations from the Sugar + Style team.
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Thursday, 19 September 2013

WAREHOUSE - STYLE ME IF YOU CAN



Warehouse have invited their customers to be the stylist for their new ad-campaign.
 To celebrate the launch of their new 90-minute delivery service they asked people to design looks for a city-20-something to work throughout her day and different occasions. 



This is my favourite piece from their new collection - its FABULOUS, and if anyone wants to pay for it and bring me in it 90 mins that would be great too. 
The style challenge involved using different key pieces to create different looks, for separate occasions; I think this one would work for most of them.

Check out the result of everyone's hard work!




Tuesday, 17 September 2013

Burberry Prorsum Collection : Pastels and Polka Dots



Well, Christopher Bailey, you will be pleased to know that I completely agree, Spring/Summer 2014 definitely needs an injection of pastels. Whilst it may not be the most original colour palette to choose, similar to Topshop announcing that 'winter florals' were on trend for this years colder months (aren't they always?) it works and the tag line 'soft,easy and understated' makes it accessible to all women. 




Pastel colours - TICK
All white trend - TICK
Easy to wear shape - TICK
Dash of colour - TICK

Burberry really have covered all bases and here at Sugar + Style we have tried to do the same.  My favourite pieces from the new collection which encompass each of these trends are :



Felicity Playsuit - £28


As seen on Marie Claire online - The Stephie Polka Dot Blouse £25 


Monday, 9 September 2013

SUGAR + STYLE INSPIRATION

NEW YORK FASHION WEEK

5th September - 12th September 

Inspiration - Vivienne Tam SS14

Vivienne Tam Spring/Summer 2014
Sugar + Style collection 



Vivienne Tam Spring/Summer 2014 collection really caught my eye this year at New York Fashion Week. Sugar + Style love the plain white boyfriend blazer with contrasting bold print trousers! We think this look by Vivienne Tam was incredible!

Do you like the Vivienne Tam Sping/Summer 2014 collection? You can buy a similar look from us on www.sugarandstyle.co.uk! We sell a beautiful white boyfriend blazer here on our website for just £30. We also sell a selection of bold print trousers like the ones seen in the Spring/Summer 2014 collection for just £28. See the bold print trousers on sugar and style website here


Elizabeth x

What we've been up to...

These last few months have been a bit of a whirlwind for me...I had so many exciting things happening at once that I literally didn't have any time to sit down and blog!!  But now things have settled and I've found myself with an unusual morning off so I can re-cap on what's been going on...

It all started this time last year, my brand was featured in Grazia and then in Vogue and the website went crazy with orders.  To a big high street brand it would have been a normal day to them, but for a smaller start up it had me working all day and night for a week trying to catch up with the demand! 

Shortly after I took part in Clothes Show Live which is a huge 5 day shopping event in Birmingham, the show was amazing for us and our clothing collection pretty much sold out before the end of the event...it was a manic 5 day event and took me about a week to recover! 



It was then announced that we had won a 6 week pop up shop in Boxpark Shoreditch...it was an amazing opportunity and I took on my first member of staff Sophie, who had interned with the company back in November.  We opened our first little pop up shop in Feb...it went so well that we extended our stay for a further 3 months.



In June, I decided to go for a re-brand, the name China Doll Boutique was very personal to me and had been an off-spring of a beauty blog I ran for 3 years, but I decided that it was a good time for a change.  fter a few weeks of deliberation we went for the name Sugar + Style.  The re-brand came with a shiny new look website, a new collection and a wave of press features.



We moved out of Boxpark at the end of June and opened a little pop up shop on Brick Lane. It was a sweet little space but the timing was just not right, I was going through a few personal issues and slacking on energy - a fresh start was much needed.  We moved out of the pop up shop and into a new office space and had a new drive to focus our energies online. 


Now we're September and our little team of Me + Sophie has extended...



We're welcoming Isabel our amazing graphic designer, she interned with us in August but it soon became clear we would be lost without here...and Elizabeth, who's taken up the starring role as our in house model, but she's not just a pretty face, she's our super savvy seventeen year old social media assistant who runs her own fashion blog too!

Well I think that's it for now...keep tuned for more updates - I have a full team now so updates *should* be more frequent ;-)

Nhuc x